Introduction:
If you’re feeling frustrated, you’re not alone. Thousands of potential buyers just watched their dream scooter get more expensive overnight. But here’s the thing this price hike might actually tell us something important about where the electric vehicle market is heading.
What’s Actually Happening?
Ather Energy, one of India’s leading electric scooter manufacturers, has announced a price increase across its entire lineup starting January 2026. We’re talking about increases ranging from ₹5,000 to ₹10,000, depending on the model you’re eyeing.
The company cites rising input costs and new technology upgrades as the main reasons. It’s not just random they’re adding features and dealing with more expensive batteries and components.
Why This Price Hike Matters to You
Look, I get it. Nobody likes paying more. But here’s why you should care:
- Your wallet: That ₹10,000 increase? That’s like 3-4 months of fuel savings gone
- Market trends: Other brands might follow suit (they usually do)
- Timing matters: If you’ve been on the fence, waiting might cost you more
- Resale value: Current owners just saw their scooters become more valuable
Breaking Down the New Prices
Let’s get into the nitty-gritty of what changed:
Ather 450X
- Old Price: ₹1,39,999
- New Price: ₹1,49,999
- Increase: ₹10,000
Ather 450S
- Old Price: ₹1,09,999
- New Price: ₹1,14,999
- Increase: ₹5,000
Ather 450 Apex
- Old Price: ₹1,69,999
- New Price: ₹1,79,999
- Increase: ₹10,000
Comparison Table: Ather vs Competitors (Post-Hike)
| Feature | Ather 450X | TVS iQube | Ola S1 Pro | Bajaj Chetak |
|---|---|---|---|---|
| Price | ₹1,49,999 | ₹1,39,000 | ₹1,47,499 | ₹1,51,910 |
| Range | 105 km | 100 km | 195 km | 126 km |
| Top Speed | 90 kmph | 82 kmph | 120 kmph | 73 kmph |
| Charging Time | 4.5 hrs | 4 hrs | 6.5 hrs | 3.5 hrs |
| Warranty | 3 years | 3 years | 3 years | 5 years |
Pros and Cons of Buying Ather Now
Pros:
- Build quality remains top-notch
- Excellent software and app ecosystem
- Strong service network in major cities
- Regular over-the-air updates
- Good resale value
- Proven track record
Cons:
- Higher upfront cost
- Limited service centers in smaller cities
- Competition offers better range
- Charging infrastructure still developing
- Insurance costs increasing
FAQs
Q: Is Ather still worth buying after the price hike?
A: If you value build quality, software features, and reliable service, yes. But compare with competitors first.
Q: Will prices increase again in 2026?
A: Industry experts predict another 3-5% increase possible by mid-2026 if input costs keep rising.
Q: Which Ather model offers the best value now?
A: The 450S still provides excellent value for city commuters who don’t need top-end features.
Q: Can I still get the old price somewhere?
A: Some dealers might honor old prices for existing bookings, but new bookings will reflect updated pricing.
Q: Are there any discounts or offers available?
A: Check for exchange bonuses, corporate discounts, or festive offers that might offset some costs.
Q: How does Ather’s price compare internationally?
A: Indian prices remain 30-40% lower than similar scooters in European markets.
Q: Should I wait for new models instead?
A: If you can wait, Ather might launch upgraded versions by mid-2025, but they’ll likely be pricier.
My personal View
Here’s my honest take: Yes, the price hike stings. But Ather scooters are still solid choices if you want reliability and great tech. The real question isn’t whether they’re worth the new price it’s whether electric scooters fit your lifestyle and budget.
If you’ve been planning to go electric, don’t let this increase scare you off completely. Do your homework, test ride a few options, and remember you’re not just buying a scooter, you’re investing in cleaner transportation and lower running costs.
The clock’s ticking though. With more manufacturers likely to announce increases soon, that “perfect time” to buy might be right now.
